For years, I used to keep a small picture of Jesus with the caption “Jesus is My Co-Pilot”. With that mindset, I felt more motivated to try harder, be more, and achieve success.
(He is the greatest person who has ever lived, but this article is focusing on His growth strategies as applied in a ministry and business context.)
That statement isn’t true.
In the context of business, Jesus Christ wasn’t a marketer.
He was the greatest salesperson of all time.
We Live in a Marketing World—and It’s Confusing Us
We live in a world obsessed with marketing.
And don’t get me wrong…marketing matters.
But we’ve confused marketing with sales.
Because of bad experiences, manipulation, and religious trauma, many people recoil at the word sales. I get it. I’ve felt that resistance too.
But here’s the truth:
The Kingdom is not built on marketing.
The Kingdom is built on direct invitation, which is sales.
Jesus Didn’t Market Himself—He Sold Himself
Jesus didn’t broadcast ads.
He didn’t wait for virality.
He called people by name.
One by one.
Personally.
Directly.
He wasn’t discouraged by rejection.
He wasn’t bitter over betrayal.
He just kept inviting.
And when the crowds did grow too large, He deliberately taught in ways He knew would cause many to walk away.
He didn’t chase numbers.
He qualified disciples.
That’s sales.
The Holy Spirit still works this way today:
By invitation, intimately personal. Direct
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